Dig in Your Heels logo

I created a logo for a special project at HAVEN called Dig in Your Heels. The project is a component of their capital campaign, open to 100 high-level female donors. These women would get the opportunity to have a shoe showcased in a special display (photo of design below).

The committee group found a stock image they liked and asked for something simple to be created. This is what they asked for:

option3

Based on the knowledge of the donors for the project, I felt this image wasn’t right. It was too cartoony, too juvenile, and not high-end enough. I created a different image instead. This was the resulting logo:

Dig in Your Heels Logo

This logo was chosen for the project, blowing the original out of the water. This image is a sample of what the logo and the donor wall will look like:

8318463485_0c25172d54_b

The font used was Halo Handletter. Purple was used because it is the color symbolizing domestic violence. The crack symbolizes digging in your heel, a play off the tagline in the logo.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s