When I started working for HAVEN, they had a variety of printed materials they were using throughout the organization, but many of them didn’t match. They were made by different people in the different programs, without the use of a style guide.
My position hadn’t existed prior to my hiring, so the focus of others in the department had been more on fundraising than making sure the printed pieces matched (such is the norm in nonprofits). Within my first week I realized that HAVEN needed a style guide that outlined what should and shouldn’t be utilized in print and online design. I found a very outdated version from 2009 and used that as my jumping off point. I come up with a color palette, created templates for handouts, and crafted boilerplate statements.
Click here for the PDF of the style guide (it’s 14 pages and may take a few seconds to load).